Privacy Policy

Effective Date: January 6, 2026
Last Updated: January 6, 2026

The Goodman Law Firm (“The Goodman Law Firm,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our online forms, or otherwise interact with us online (collectively, the “Services”).

This Privacy Policy applies to the website located at our domain and related pages (the “Site”). This policy does not apply to third-party websites, platforms, or services that may be linked from the Site.

If you have questions about this Privacy Policy, you can contact us at:
The Goodman Law Firm
Mail: 10020 Monroe Road, Suite 170-288, Matthews, NC 28105
Phone: (704) 502-6773
Email: kg@goodmanlawnc.com

1) Important Note for Prospective Clients

Visiting this Site, reading content, or submitting an inquiry does not by itself create an attorney-client relationship. Please do not send confidential, time-sensitive, or sensitive personal information through the Site unless and until we have confirmed representation in writing.

2) Information We Collect

We collect information in several ways:

A. Information you provide to us

When you fill out a form, request a consultation, schedule an appointment, or contact us, you may provide information such as:

• Name
• Email address
• Phone number
• Message content and details you choose to share
• Any other information you submit through our forms or communications

B. Information collected automatically (usage and device data)

When you visit the Site, we (and certain service providers) may automatically collect:

• IP address (which may indicate general location)
• Browser type and version
• Device identifiers and device type
• Operating system
• Pages viewed and time spent
• Referring/exit pages and links clicked
• Approximate geolocation (derived from IP)
• Interactions with site elements (e.g., scrolling, clicking)

C. Cookies and similar technologies

We use cookies, pixels, and similar technologies to help operate the Site, understand usage, and improve performance. Some cookies are essential to the Site functioning; others are used for analytics and performance (see our Cookie Policy for details).

3) Analytics Tools We Use

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with our Site (for example, which pages are visited, how users navigate, and how the Site performs). Microsoft Clarity may use cookies and similar technologies to collect pseudonymous usage data. Microsoft’s Clarity materials describe their privacy and cookie practices, including use of cookies that store a unique pseudonymous identifier for analytics purposes.

Accessibility Tool (UserWay)

We use UserWay to provide accessibility features and enhancements. UserWay states that its services are designed to support accessibility and has its own privacy and accessibility information.

4) How We Use Information

We may use information we collect to:

• Respond to inquiries and communicate with you
• Provide and maintain the Site and Services
• Schedule consultations and manage requests
• Improve the Site’s content, performance, and user experience
• Monitor and protect the security and integrity of the Site
• Understand how visitors use our Site (including via analytics)
• Comply with legal obligations
• Enforce our Terms and protect our rights

5) How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

A. Service providers

We may share information with third-party vendors who help operate our Site or provide services (e.g., hosting, scheduling tools, analytics providers). For example, visitors may be able to book appointments through a third-party scheduling/intake platform linked from the Site.

Service providers are permitted to use information only as needed to perform services for us and consistent with this Privacy Policy.

B. Legal and safety reasons

We may disclose information if we believe it is necessary to:

• Comply with applicable law, regulation, legal process, or governmental request
• Protect the rights, property, and safety of the firm, clients, visitors, or others
• Prevent, investigate, or address fraud, security, or technical issues

C. Business changes

If we are involved in a merger, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

6) Your Choices and Controls

A. Cookie controls

You can control cookies through browser settings and, where implemented, through cookie preference tools. Disabling certain cookies may impact Site functionality. For more details, see our Cookie Policy.

B. Marketing emails

If we send marketing emails (if any), you can opt out by using the unsubscribe link in the email. Note: We may still send non-marketing messages related to service or administrative communications.

C. Do Not Track

Some browsers offer a “Do Not Track” (“DNT”) signal. Because there is not a consistent industry standard for DNT, we do not respond to DNT signals in a uniform way.

7) Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. We may also retain and use information as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

8) Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

9) Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will take appropriate steps to delete it.

10) Rights for Certain Residents (General Notice)

Depending on where you live, you may have rights regarding your personal information (such as the right to request access, deletion, correction, or to opt out of certain processing). We will consider and respond to requests as required by applicable law.

To submit a request, contact us using the contact details above. We may need to verify your identity and your request.

11) Third-Party Links

The Site may include links to third-party websites (for example, social platforms, legal directories, or scheduling pages). We are not responsible for the privacy practices of third parties. Please review their policies.

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after updates means you accept the revised policy.

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